HOME SHOWS/TRADE SHOWS

Why E&M vs. In House Staff/limited sales staff

  • In prior years, home shows basically sold themselves. Association staff was able to take requests and follow-up with past booth participants or call ins to sell out a show. In these economic times, it now takes a mass sales effort to sell out a Home Show with thousands of business being contacted.

  • Associations that have utilized 1-2 person sales teams in the past have approached us to do home shows for the Fall and Spring simply for the simple fact that it takes more calls and follow up than a couple of people can do to sell out the shows. E&M uses a team mentality towards sales; so all 8 sales people know your project and who the prospects are for your event.

  • E&M’s sales team can reach thousands of businesses in a week during key decision making times. We are also able to follow-up with these businesses multiple times. On average, a prospective exhibitor has to be called 7 times before they send in a signed exhibitor form.

  • E&M is fully aware that every home show is an integral part of the Association's budget, and works for that goal.

  • E&M’s approach is to partner with Association staff. E&M sells the exhibitor space so the association staff can focus on show management, sponsorship sales, set up, and increasing attendance.

Results

  • E&M raised millions in gross revenue on exhibit spaces for home shows in 2010-2011.

  • E&M has helped over 30 HBA Home Shows in 2010 and 2011 get back to budget numbers.

  • With an average 9% per booth cost increase, E&M sold out the 2011 Fargo Fall Home Show with a wait list.

  • E&M Exceeds the 2011 Kansas City Fall Home Show budget by 10% for the gross and 525% for the net.

  • E&M partners with the Greater Houston Builders Association to rebuild their 2012 show.

  • E&M partners with the ABC Empire State Chapter to put on the first annual Business to Business Convention, complete with golf tournament, awards and seminars.

  • Madison Area Builders Association signs with E&M to complete sales for the 2012 Spring Home Show.

  • 23 HBAs across the country have approached E&M to help sell out the remaining 2012 Spring exhibit spaces.

About E&M

  • E&M has a sales staff of 8 people able to call on your event. Our sales staff has contacted as many as 6,000 businesses to sell out shows!

  • E&M sales staff has worked on over 150 association events including homes shows, scattered site parades, single site parades, trade shows and awards events.

  • The lead sales people have worked for E&M for 7+ years and all of E&M’s sales staff has a minimum of 2 years experience working association events.
E&M currently works with over 165 associations in 45 states and has references from every Association across the Country.