MEMBERSHIP DIRECTORIES
Find out what 165 Associations already know – E&M directories are no cost, no risk, non-dues revenue publications! In 2009, E&M raised over $300,000 in non-dues revenue on membership directories for Associations across the Country. In 2010, E&M estimates to raise over $500,000! E&M sells the advertising, creates the layout, provides graphics and printing and can even bulk rate mail them to the members - eliminating weeks of staff time.
Why Associations choose E&M:
- Average Directory Non-dues Commission ranged from $1,000 - $15,000.
- E&M directories are better looking, typically heavier stock paper for tabs, covers and inset pages.
- E&M increased or matched non-dues revenue for every client from publishing in house.
- E&M increased non-dues revenue when done previously by another publishing company – sometimes doubling or tripling.
- E&M can mail out directly from printing at cost, typically saving hundreds of dollars in labor and mailing costs.
- E&M saves weeks of staff time when done in house previously.
- Professional sales team –increasing ad sales typically by 40% to 400%.
- Proof turnaround is 30 days or less (typically 2 weeks) after receiving your membership information.
- E&M calls every member to update their membership information and send it the Association – up to 75% of the membership responds.
- All size directories and formats available, including tabs, full color, black and white, perfect bound, magazine style, coil bound, saddle stitched, etc.
- E&M can do it all – sales, creation, graphics, layout and printing, or E&M can just do the layout and/or print.
- Typically E&M can print for less than what Associations are now paying – call to get a proposal!
Actual Results:
- 2011 NAHB AEA Best State Publication award winner – Home Builders & Remodelers Association of New Hampshire 2011 Directory.
- E&M raised $41,000 in non-dues revenue for the 2010 Greater Houston Builders Association Membership Directory.
- In 2010, E&M raised $29,000+ for Chester Delaware in non-dues (400 members).
- E&M tripled non-dues revenue for the State of Delaware HBA (HBA did the directory in house)
- E&M doubled non-dues revenue for ABC Empire State.
- E&M completed a directory for one association from start of sales to mailing in 27 days! (please allow more time)
- 30 Associations signed with E&M in 2009 alone!
- 5 Association membership directories in 2009 were first time publications!
- E&M increased or matched non-dues revenue for every client from selling ads and publishing the directory in house.
- E&M increased non-dues revenue when done previously by another publishing company – sometimes doubling or tripling.
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