41 / 62
QUALITATIVE RESEARCH CONSULTANTS ASSOCIATION
41
The output from this interactive debrief
discussion provides the foundation for the
fast-turnaround deliverable, supported by
relevant quotes from the note taker/tran-
scripts. Consider including a professional
Visual Recorder to listen to the debrief dis-
cussion to provide a one-page illustrated
visual record of the key learning, which
you can include as part of your deliverable.
So, When Speed Is of the Essence...
Yes! You can deliver actionable insights
from live, interactive qualitative research
within just seven days. You need a single-
minded objective, a 25%+ incidence tar-
get audience, the right partner to recruit
rapidly, a well-briefed assistant (a great
role for an intern), an experienced note
taker, a lot of energy for the all-in-one-
day session, and a fellow-moderator
whom you love working with!
01
OUR
process
02
03
04
05
06
07
QUESTION
You ask a
key research
We curate a 48
hour, 25+ person
We accelerate impact
with back & front room
We turn critical
learning from
We wrap up
with a 48 hour
We map out your
DELIVERABLE
ROUTE
RECRUIT
MODERATORS
INSIGHTS INTO
ACTIONS
We mastermind real
time analytics and an
INTERACTIVE
DEBRIEF
We deliver rolling
30-45 minute
SCOOT
SESSIONS