NAMA: Micro Market Operational Guildlines - page 3

Table of Contents
Introduction 1
Section One – Micro Market Overview
MM Defined 2
MM Concept 3
MM Location Factors 4
MM Market Development 5
Section Two – Micro Markets and Vending
MM and Vending 8
MM Consumer Perceptions vs. Vending 10
MM Benefits vs. Vending 13
Section Three – Micro Market Merchandising
MM Consumer Purchase Activity 15
MM Product Offerings 16
MM Category Management 17
MM Fresh Food Focus 21
MM Day Part Consumption 23
Section Four – Micro Market Operations
MM Equipment 25
MM Kiosk Operation and Checkout 26
MM Product Coding and Tagging 28
MM Warehousing 29
MM Pre-Kitting/Product Sourcing 31
MM Route Operations 31
MM Field Service and Repair 32
Section Five – Micro Market Systems
MM Payment Systems 33
MM Cashless Operations 33
MM Market Accounts (Market Cards) 35
MM Prepaid Balances 36
MM Security 37
Section Six – Micro Market Management
MM Licensing/Safety 39
MM Merchandising Management 39
MM Consumer Data 41
MM Financial Visibility 42
MM Technology 43
MM PCI Compliance 44
Summary 45