MM Defined
A Micro Market (MM) is an un
wide variety of products, self-shopping, and
most outstanding characteristic of a
provides consumers with direct a
location, that enables self-settlement of
The Micro Market format
positioned kiosk for managing transactions and collecting operational data
all Micro Markets accept a variety of electronic payment media, the preferred form of
payment tends to be a proprietary, reloadable consumer equity market card (i.e. prepaid
debit account) that incurs no external costs or interchange fees
location of a Micro Market generally is an area with controllable access and high
security as consumers have access to products prior to purchase. Since
offer a wide variety of products
reach-in coolers and freezers, there are inherent concerns related to food safety
wholesomeness. It is for this reason that
health and wellness guidelines.
promotional campaigns, product bundling, and preferred shopp
Micro Markets represent
enhanced consumer experience
product variety, increased payment options, and
normally associated with a retail store.
includes:
Unstaffed, unattended
Cash and cashless payment kiosks
credit/debit cards
Wide variety of product offerings
reach-in cooler and freezer merchandising units
Complete consumer access to products prior to purchase
Multiple product
capability)
Flexible pricing algorithms
Opportunity for wide
bundling, suggestive s
Extensive retail transactional
business analytics
Controlled venue
equipment (closed circuit camera networking)
staffed, retail food and beverage store featuring a
unattended self-checkout. Perhaps the
Micro Market is that it is an open marketplace that
ccess to available product offerings, in a secur
purchase transactions.
parallels a retail store with an intelligent, strategically
for purchase
, including open shelf racking delivery equipment
Micro Markets must adhere to a strict set of
In addition, a Micro Market also provides opportunity for
er (loyalty)
a blend of the convenience of vending with an
brought about by open product access, broader
improved promotional opportunities
The functional definition of a Micro
self-shopping, self-payment marketplace
that may accept coin and currency,
, and proprietary prepaid market accounts
available via open shelf racking and
purchases in a single transaction (shopping cart
with add-on sales tax and bottle deposits
-scale product merchandising campaign
elling, and POS promotional communications
data processing including day part metrics,
, and merchandising strategies
access in a restricted area supported by surveillance
2
ed
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s. The
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Micro Markets
and
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rewards.
Market
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