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ADVERTISER INDEX/
ADVERTISER.COMARCHITECTS & ENGINEERS
McAdams................................................................................23 www.mcadamsco.com Withers & Ravenel, Inc. ...........................................................21 www.withersravenel.comCOMPOST
McGill Premium Compost .........................................................5 www.mcgillsoilbuilder.comGROUNDS MAINTENANCE
Bobcat....................................................................................21 www.bobcat.comLANDSCAPE ARCHITECTURE
Rivers & Associates, Inc. .......................................................... 5 www.riversandassociates.com Stewart...................................................................................21 www.stewartinc.comMAINTENANCE PRODUCTS & SERVICES
RJ Thomas Manufacturing Co. Inc. /Pilot Rock...........................4 www.pilotrock.comPARKING AREA SUPPLES & MATERIALS
The Parking Place....................................................................16 www.theparkingplaceinc.comPLAYGROUND EQUIPMENT
Barrs Recreation............................................ Inside Front Cover www.barrsrec.com Carolina Parks & Play..............................................................12 www.carolinaparksandplay.com Churchich Recreation & Design...............................................12 www.churchichrecreation.com GameTime/Cunningham Associates, Inc. ................................11 www.cunninghamrec.com Playgrounds of the Carolinas ......................... Inside Front Cover www.playgroundsofthecarolinas.comSOD/TURF NURSERY
Super-Sod ..............................................................................13 www.supersod.comSPORTS LIGHTING
Musco Sports Lighting..................................... Inside Front Cover www.musco.comTURF EQUIPMENT & IRRIGATION SYSTEMS
John Deere.................................................................Back Cover www.johndeere.com/localINSTAGRAM IS CHANGING
Cara McLeod, Marketing Communications Coordinator
Raleigh Parks, Recreation and Cultural Resources
Department
Did you know Instagram is changing the way you will
see content? Instead of seeing posts in chronological
order you will see things that they think you would be
most interested in. Facebook made this change some
time ago with their news feeds.
What does this mean for your Instagram account? You
will need to let your patrons know about the change.
Here is what we did to notify our patrons:
We created the image below using Canva and created
some text to help notify our followers of the changes.
We added the text below to the post:
Did you know Instagram is changing the way you will
see content? Want to continue to receive information
from Raleigh Parks? Make sure to turn on your post
notifications to keep in touch with @raleighparks.
Change is constant in social media and algorithms
keep us guessing on how to remain in the news feeds.
This to me is a challenge for a social media marketer.
We need to create engaging content that the patrons
want to see in order for us to stay in the news feeds.
Challenge accepted Instagram!
INNOVAT ION SPOTL IGHT
Highlighting trends, tips and ways
departments are using technology,
social media and outside the box
thinking to engage their communities.