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QUALITATIVE RESEARCH CONSULTANTS ASSOCIATION
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If you are serious about qualitative research, join the Qual-
itative Research Consultants Association (QRCA) for the 8
th
biennial Worldwide Conference on Qualitative Research in
Vienna, Austria, April 13-15, 2016.
A Lot Can Change in 3 Days!
This is a different kind of experience — where you can stim-
ulate your senses and open your mind in the city that has nur-
tured the highest expression of music, art and science. This
thought-provoking conference is the best place to connect
with the most influential experts in qualitative research today.
You won’t be just a passive listener. You won’t just be informed.
You’ll be immersed in creative energy and collaboration. You’ll
be transformed by a symphony of thinking and discovery, and
come away with a fresh slant on your world and your work.
QRCA: The Maestros of Qualitative
No one knows qualitative better than the expert practitioners
at QRCA. And no one presents a qualitative conference like
these maestros of qual. QRCA’s passionate, collaborative experts
create an environment like no other, and will welcome everyone
— no matter how they touch qualitative.
Open to All
QRCA’s Worldwide Conference is designed for those who
are serious about qualitative research. That includes QRCA
members, of course. But our doors—and arms—are open to
anyone who is serious about qual, including practitioners,
buyers and users of qualitative research:
• Marketing research companies of all sizes
• Ad agencies
• Brand and strategic consultants
• Independent qual practitioners
• Academics
• Verband der Marktforscher Österreichs (VMÖ)
Presentations that Transform
QRCA’s conference committee has curated content that
hasn’t been presented anywhere else, from speakers who
were selected exclusively on the merits of their ideas and
presentation skills. The 20-minute sessions are interspersed
with time for discussion and collaboration. It’s all in one
room, so you don’t miss a thing!
Dig into ground-breaking, stimulating topics like Bronies,
improv, secret-keeping, and multi-sensory sculpting to
challenge you, inspire you, and propel your business forward.
Nearly 40 edgy, challenging, multisensory sessions are built
around 9 leading-edge themes.
• Using All of our Senses
• Seeking the Deeper Truth
• Harnessing Innovation
• In the Moment with Improv
• What it Means to be a Consultant Today
• Freud & Friends
• Taking Old Paradigms into the Future
• Cross-Cultural Exploration & Contrasts
• Behavioral Sciences: Opening Minds
Global Perspective
45 speakers from 15 countries on 5 continents will
inspire you to re-imagine your qualitative research practice.
Where else can you experience such a global roster of
qualitative experts?
Keynote: Mega Trends and
their Implication on the Future
It’s all about leading into
the future and staying at your
peak. Who better to kick-start
that thought process than
quallie-turned-futurist keynote
speaker Tamira Snell? As a