QRCA Views Magazine, Spring 2016

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52 QRCA VIEWS SPRING 2016
Pinboards, Product Idea Boards, Chat
Spaces), Narratives of diaries, journaling,
surveys, Optimizing Ideas and
Communication (play TV ads, show print
digital, concept optimizer tool and timed
exposure), as well as personal, emotional
and immersive tools for storytelling, col-
lage building, uploading imagery, graph-
ics, video, and an image selector tool.
Definitely worth checking out at
Last but certainly not least were Carey
Rellis and Jessico Ricco Spencer’s
demonstration of KarmaCollage2.0 by
Good Karma Consulting. Their innova-
tive online application takes the proven
method of collage to a whole new level
of effectiveness. With its 2015 upgrades,
this tool is faster and easier than ever
before. This new edition adds a simple-
to-use client dashboard that puts the
researcher in control. With more than
1,100 images in their customizable
library, this online tool takes the lengthy
cut-and-paste out of collage without sac-
rificing deep insights. Its unique compi-
lation feature automatically compiles
information based on image placement,
frequency and size. Participants stay
focused on the topic, not the task.
Seamless sharing of collage with back-
room attendees is easy, and so is incor-
porating the outcome into the report.
Learn more at .
Conference Demo Connections a Big Hit! CONT INUED
“It helps me figure out where
to go eat and how to get there.
It is an extension of myself.”
KarmaCollage2.0
Images from Ray Fischer of Aha! showing How to
Create Engaging Online Studies and Share Amaz-
ing Stories in the Demo Connections session.
Aha!