6 / 62
6
QRCA VIEWS
SPRING 2016
www.qrca.orgVIEWS
QRCA
THE OFFICIAL PUBLICATION OF THE QUALITATIVE RESEARCH CONSULTANTS ASSOCIATION
SPRING 2016
TABLE OF CONTENTS
56 CHECK OUT OUR NEWEST PODCAST 57 FOUR NEW BOOK REVIEWS BOOK REVIEW: A More Beautiful Question: The Pow- er of Inquiry to Spark Breakthrough Ideas provides a how-to grand tour of various theories and approach- es to structuring questions to elicit insights. BOOK REVIEW: The Grandparent Economy: How Baby Boomers Are Bridging the Generation Gap tells why the 70 million grandparents in the U.S. are a complex and multi-dimensional demographic who need to be better marketed to. BOOK REVIEW: Creativity for Everybody synthesizes advanced creativity and innovation concepts as sim- ple, beautifully illustrated ideas to unlock creativity in anyone, provide the new thinking for insights, and lead to more innovative business practices. BOOK REVIEW: Moments of Impact: How to Design Strategic Conversations That Accelerate Change guides readers through a step-by-step approach to designing strategic conversations that engage participants in multiple ways—analytically, creatively, and emotionally. 8 FROM THE EDITOR-IN-CHIEF 10 PRESIDENT’S LETTER 13 INDEX OF ADVERTISERS Marta Villanueva interviews Kathryn Haydon and Jane Harvey, authors of Creativity For Everybody , about bringing to life valuable insights and awareness that unlock creativity and lead to more innovative business practices. A LOT CAN CHANGE IN 3 DAYS – QRCA WORLDWIDE QUALITATIVE RESEARCH CONFERENCE 32 NEWS FROM QRCA: Join QRCA for a symphony of transformative thinking and discovery at the Worldwide Conference on Qualitative Research in Vienna, Austria! CLIENT NEED INSPIRES MORE AGILE QUALITATIVE 39 TOOLBOX: More Agile Qualitative—here are 10 tips on delivering rapid results when live, interactive qualitative is the way to go and the client needs results within seven days. ORLANDO CONFERENCE DEMO CONNECTIONS A BIG HIT! 51 TECH TALK: At the QRCA Annual Conference, the Demo Connections feature proves to be a popular way for QRCs to learn about four innovative platforms and software right before the conference kicks into high gear. DESIGN THINKING TOOLS FOR QUALITATIVE RESEARCHERS 43 TOOLBOX: QRCs have an opportunity to merge the disciplines of Design Thinking with qualitative research. In this article, a prominent Design Thinker and two creative-thinking QRCs show how to build on the best of each toolbox. WHY NOW—MORE THAN EVER—MARKET RESEARCHERS SHOULD CONSIDER A TRANSITION INTO UX 53 BUSINESS MATTERS: As more Fortune 1000 organizations discover the strategic value of User Experience (UX), the door opens to welcome the talents of market researchers. MEMORABLE RESPONDENTS 46 HUMOR: Over our careers, QRCA members have met with some respondents who still to this day manage to stand out vividly in our minds. They said something funny or did something strange or stood out in some really memorable way. You won’t believe some of the stories several QRCA members have to share!STAFF EDITOR:
Laurie Pumper,
lauriep@ewald.comBook Reviews:
Robin Wedewer,
robin@wedewergroup.comBusiness Matters:
Brianna Sylver,
brianna@sylverconsulting.comHumor:
Joel Reish,
joel@nextlevelresearch.comGlobal Research:
Pat Sabena,
psabena@qual.comLuminaries:
Judy Langer,
judy@langerqual.comPodcasts:
Mike Carlon,
mcarlon@vertigopartners.comMarketing Committee Liaison
Michael Selz,
michael@hummingbirdstrategy.comToolbox:
Caryn Goldsmith,
caryn@goldsmithstrategicservices.comEDITOR-IN-CHIEF:
Joel Reish,
joel@nextlevelresearch.comMANAGING EDITOR:
Jenifer M. Hartt,
jenifer@harttandmind.comMANAGING EDITOR:
Susan Saurage-Altenloh,
ssaurage@saurageresearch.comBook Reviews:
Susan Fader,
susanfader@faderfocus.comTrends:
Shaili Bhatt,
shailib@crresearch.comTech Talk/Online Qual:
Kay Corry Aubrey,
kay@usabilityresources.netSchools of Thought:
Tamara Kenworthy,
tamara@on-pointstrategies.comTravel Wise:
Deanna Manfredi,
deannaman@aol.com Q R C A